Mail Privacy Protection introduces new and more effective privacy measures for Apple Mail users. It masks critical data like the IP address, open rates, the number of times a recipient opens emails, and more from email marketers. Apple prides itself on putting customers first, and Mail Privacy Protection is the byproduct of that philosophy. But…
Have you ever sent an important email only to be met with silence? This awkward situation can leave you wondering — how to know if someone blocked your email. While there’s no guaranteed way to tell if someone has blocked you, several telltale signs can show your messages aren’t getting through. Unlike social media platforms,…
As a legitimate email sender, you might be curious about how to remove email from spam list. One of the biggest challenges email marketers face today is overcoming spam filters put in place to protect email users. As email became popular, spam increased, too — credit card offers, phishing emails, money scams, malware warnings, and…
The email unsubscribe rate shows the percentage of subscribers who no longer wish to receive your messages. Subscribers opt out for many reasons, such as email frequency, content relevance, and subscriber expectations. A high opt out rate indicates your email marketing subscribers find your content uninteresting, too salesy, or spammy. So, what can you do…
Individual email addresses are worth nearly $50 to businesses, each. Imagine if the emails end up in spam folders or they are never delivered. That’s a lot of lost money for a business. More importantly, it affects email deliverability and can result in poor ROI. To achieve a higher email deliverability rate, building a valid…
BIMI, or Brand Indicators for Message Identification, became a thing in 2021. It represents an email authentication and marketing initiative allowing companies to display their brand logos alongside their authenticated emails in the recipient’s email inbox. Although the process of acquiring a BIMI-approved trademark is complex, its significance is growing, and we expect more and…