The email footer is the section at the bottom of an email message that includes information about you and your business, as well as compliance elements and promotional links. But is this feature getting overlooked by email professionals? Email marketers pride themselves on being highly precise and analytical in their approach. After all, email marketing…
Growing your business is an exhilarating journey, and embracing email marketing is a smart move on this adventure. Think of it as an evolution from the tried-and-true direct mail marketing methods. With email, you get to infuse these classic strategies into a digital setting. This shift opens up a world of opportunities to connect with…
There’s nothing like hands-on experience to teach you the ropes of email marketing, but studying theory can make you a better email marketer. The email marketing industry is a few decades old now, and there is plenty of advice going around that you can benefit from. In fact, you could try reading up on the…
As you sit down to brainstorm your next email marketing campaign, you can’t help but feel a mix of excitement and apprehension. Despite your best efforts, it seems like your current efforts aren’t producing the results you hoped for. But you’re still hopeful. You remember a recent conversation with a colleague who’s been remarkably successful…
Email marketing stands out for its exceptional return on investment (ROI) because it offers a direct and cost-effective way to engage with your audience. Unlike Pay-Per-Click or PPC ads and banners, you’re not throwing your message out there and hoping it sticks — you’re reaching people directly in their inboxes. Moreover, people are habitual email…
Many people assume emails work like chat messages — once you hit the Send button, your email magically appears in the recipient’s inbox. But it’s a bit more complicated, as there is a technical process that starts once you hit Send. Think of the outbox as a waiting room for your emails before they catch…