marketing funnel

Cross selling and upselling are two influential strategies to increase revenue per order and customer satisfaction. Often, these terms are used interchangeably but they are not the same. Cross selling refers to offering products complementary to the initial purchase, while upselling involves trying to sell an upgraded or more expensive version of the same product….

Selling low-ticket items can be a strategic move for businesses of all sizes. While they may have lower profit margins compared to high-ticket products, they can be invaluable tools for attracting new customers, driving upsells, and fostering long-term customer relationships. These affordable products, priced at $50 or less, offer exceptional value to your audience. They’re…

There’s a reason why multi-national corporations and global fast food restaurant chains like Mcdonald’s effortlessly add 15-40% to their revenue. These companies know the art of cross selling. Cross-selling is a sales technique in which complementary products are offered alongside the original item. For example, if a customer orders a burger, fries and coke are…

Your business’s success hinges on the exceptional value you provide to your clients. Delivering a premium experience to your customers while you promote your business at the same time is a win-win situation. It’s time you consider developing high-ticket offers. But, what is a high ticket offer? In this article, we’ll delve into crafting compelling…

Whether an e-commerce business or a Saas brand, you can always upsell an add-on or a premium feature. Upselling is the technique of offering a more expensive product than the original. It requires complete product knowledge and consumer insights. But, once you have the data, retaining existing consumers and persuading leads to become loyal fans…