Have you ever found yourself re-reading an email you’re about to send, only to get stuck at the closing? You type out the email, and everything looks great, but then you pause at the last line. “Best regards” has been your go-to option; it’s safe and professional. But what if you want to add a…
Suppose you’re cold-emailing a list for your product or service. Imagine what you could do with a little more information about your customer — for example, their name, age, income, designation, or their past interactions with your brand. Your sales pitch would be infinitely better, right? This is where email personalization plays a critical role;…
The internet has made the world a much smaller place, and remote workers are considered as efficient as in-house, full-time employees. Technology has bridged the gap caused by location differences, and modern communication tools ensure that communication is more efficient than ever before. A huge benefit of remote workers is cost, of course. A virtual…
It would be an understatement to say that email marketing is simply profitable — for every $1 you spend, you earn $42 in return. And email usage is only skyrocketing, with the global number of users expected to hit 4.5 billion by 2024. With all these excellent numbers in your favor, what are the best…
First impressions matter. When a customer submits his contact information through your website, it’s a golden opportunity for you as an email marketer. It’s your chance to reel them in, make them feel special about being your customers, and educate them about your products or services. If you haven’t added an onboarding email sequence yet,…
Email workflow can help you engage with your subscribers, know more about them, and send relevant emails. All of these factors make an automated flow of emails a smart way to convert as many leads into customers as possible. But simply setting it up won’t do the work. You need to have engaging emails and…