Dedicated emails are highly personalized messages in a crowded inbox — they typically focus on one offer containing tailored messages that speak directly to the customer. This means there’s a singular purpose, goal, and CTA for your email marketing campaign. A dedicated email can be anything from welcoming a newcomer to your newsletter community to…
An automatic confirmation email is sent to users after they interact or purchase on your website. Whether it’s appointments or shipping notifications, such emails are essential if you want to maintain brand trust with your customers. Sending a confirmation email acts as an immediate acknowledgment, builds confidence, and reduces customer anxiety. When done correctly, they…
Halloween is almost upon us! Along with the festive spirit, it brings an incredible opportunity for email marketers to onboard new customers, connect with their old customers, and boost their sales figures. You may be running all types of email campaigns throughout the year, but this festive season is the one you should be paying…
Email mapping, or email journey mapping, is a marketing strategy for planning the sequence of emails a customer receives after their initial contact with your brand. While you could plan the perfect email campaign, the messages may still be far from what your readers want to see in their inboxes. This gap often leads to…
Similar to how promotional emails promote a product, event marketing emails promote an event, highlighting its purpose and benefits. Event email marketing helps build excitement and anticipation, typically nurturing your target audience through the different event lifecycle stages. With a solid event marketing plan, you can craft emails that resonate with your audience and compel…
Back-in-stock emails are a powerful tool to rekindle customer interest and drive sales. Ever had customers express disappointment that their favorite products vanished from your store? Then, they clicked on the little ‘notify me’ button to let them know as the product becomes available. This is where you use a back-in-stock email to re-engage subscribers…