Transactional emails are follow-up emails sent in response to a user action — for example, an order confirmation after a purchase. These emails are the most relevant marketing emails and have higher unique open rates (53%). A reason for this is natural — the recipients have already engaged with your brand and are looking forward…
You’re sitting at your desk, surrounded by notes and previous year’s reports, trying to conjure up the perfect email subject line for this year’s Valentine’s Day email campaign. The clock is ticking, and the calendar page on February 14th looms closer. But every idea you come up with feels like something you’ve already seen or…
The no-reply email is typically used to send transactional email updates, large-scale communication, and automated notifications. Although they help keep your inbox clean, if no reply is not handled well, it can frustrate users, especially when they have queries or clarifications. So, should your business use one? We’ll unlock the secrets behind email do not…
Abandoned cart email subject lines aim to grab the attention of the customers who have left items in their carts and must complete the purchase. How can you bring back those customers who abandoned their carts, leaving your potential sales hanging? Almost 70% of shoppers abandon their carts for some reason. And the longer a…
Dedicated emails are highly personalized messages in a crowded inbox — they typically focus on one offer containing tailored messages that speak directly to the customer. This means there’s a singular purpose, goal, and CTA for your email marketing campaign. A dedicated email can be anything from welcoming a newcomer to your newsletter community to…
An automatic confirmation email is sent to users after they interact or purchase on your website. Whether it’s appointments or shipping notifications, such emails are essential if you want to maintain brand trust with your customers. Sending a confirmation email acts as an immediate acknowledgment, builds confidence, and reduces customer anxiety. When done correctly, they…