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Boo(st) Your Business with Spooktacular Halloween Email Marketing Tactics

Halloween is almost upon us! Along with the festive spirit, it brings an incredible opportunity for email marketers to onboard new customers, connect with their old customers, and boost their sales figures. You may be running all types of email campaigns throughout the year, but this festive season is the one you should be paying…

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Email Mapping: Your Course to Customer Loyalty 

Email mapping, or email journey mapping, is a marketing strategy for planning the sequence of emails a customer receives after their initial contact with your brand. While you could plan the perfect email campaign, the messages may still be far from what your readers want to see in their inboxes. This gap often leads to…

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Event Email Marketing: Tips to Write Emails That Sell Out Your Event

Similar to how promotional emails promote a product, event marketing emails promote an event, highlighting its purpose and benefits. Event email marketing helps build excitement and anticipation, typically nurturing your target audience through the different event lifecycle stages. With a solid event marketing plan, you can craft emails that resonate with your audience and compel…

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Get Your ‘Back in Stock Emails’ Right: Best Practices, Tips, and Examples For a Triumphant Reunion

Back-in-stock emails are a powerful tool to rekindle customer interest and drive sales. Ever had customers express disappointment that their favorite products vanished from your store? Then, they clicked on the little ‘notify me’ button to let them know as the product becomes available. This is where you use a back-in-stock email to re-engage subscribers…

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The Win-back Email Playbook: Templates and Tips to Re-engage Customers

A win-back email is an opportunity to recapture the once-lost interest of your customers.  Maybe you had it all under control — customers loved your products, gave them ravishing reviews, and stayed loyal to your brand. Then one day, they vanished into thin air, leaving you wondering what you did wrong. Many marketers face this…

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The Power of Reactivation Emails: How to Re-engage Subscribers and Increase Revenue?

Reactivation emails are sent to inactive subscribers to rekindle their interest and get them back in the business. Do you have thousands of subscribers but little to no engagement? Inactive subscribers could mean stagnant business growth. These people have shown interest in your products but suddenly go cold. Reactivation emails are not just a tool…