Since people started using emails, many guides have been written on email marketing. You really want to enter the world of high ROI, but you keep finding different and often opposing information on mass email methods; personalization is one of them. How can I send personalized mass emails, or — is it even possible, you…
Leads are integral to your business, and nurturing them will help you turn them into loyal customers. Lead nurturing is a strategy to build a relationship with leads and guide them through the sales funnel. As you tell them more about your brand, you have a chance to warm them up until they’re ready to…
Have you noticed how certain email subscribers disengage from your email marketing campaigns over a certain time period? For an email enthusiast, it translates to losing a significant percentage of your email list, reducing your sender reputation. Marketers lose close to 25% of subscribers every year due to attrition. Re engagement campaigns are a way…
Trigger emails are automated emails you send email marketing subscribers after they take a specific action. For example, a welcome email after a subscriber signs up for your newsletter. Trigger emails are highly targeted and personalized, allowing you to send timely and relevant email content to increase conversions. These emails help you enhance overall customer…
Creating an effective Saint Patrick’s Day email subject line takes more than just sprinkling your messages with playful words about luck, rainbows, and shamrocks. You need to make those elements resonate with your brand’s unique voice and the audience’s festive spirit. Finding that perfect blend of celebration and authenticity can sometimes feel like searching for…
Over 65% of marketers use email marketing to spread the word about their product, service, or content. Out of those, 33% send weekly emails, while 26% send multiple (10 to 25+) emails per month. So, if you’re an email marketer, it’s highly likely you’re sending 10+ emails per month. And keeping up the flow of…