Around 53% of email marketers struggle with low click-through rates. So, if you’re wondering why more people aren’t opening your emails or why your email campaign isn’t as effective as you thought it would be, you aren’t alone. Luckily, there are plenty of tested strategies you can use to make your click-throughs go the other…
Here’s a scenario many of us know: You’re staring at your inbox, worried about that odd-looking email, or scared that one wrong click might have exposed your data. Those fears aren’t unfounded. Phishing scams, ransomware attacks, and other threats are all too real. But there’s good news: you don’t need a tech degree to understand…
The holiday season is approaching, and customers are gearing up to shop like there’s no tomorrow. It’s also a great time for businesses to start building holiday marketing emails to increase sales. As a business owner, what you can expect in the following weeks is more competition and less engagement from customers. Why? Because they…
It’s , and email is 40 years old. And still, it remains the channel with one of the highest ROI (36:1), which is unlikely to significantly decline anytime soon. As audiences multiply and diversify in every industry, automation becomes necessary to make the best use out of voluminous email lists and market segments. To help you…
Discover 8 proven strategies to improve email deliverability today, ensuring your marketing campaigns reach their target audience and deliver results.
When it comes to email, deliverability is the name of the game. Here at Campaign Refinery, we are consistently getting our customers email into the primary inbox better than any other platform thanks to our automatic list cleaning and stellar IP management. Many customers see between 30% and 600% increase in open rates 🤯 But,…