Keap, formerly Infusionsoft, is a CRM platform for small businesses. It combines CRM, marketing automation, sales automation, and e-commerce functionalities. Keap has been around for a while and has a large user base. But it has its downsides: Fortunately, there are plenty of more affordable Keap alternative options that let you achieve exceptional results. Let’s…
OptinMonster is an established name in the world of lead generation plugins. It promises to convert visitors to your website into potential leads and offers a range of methods to do it. That said, it may not be for everyone; you may not like the pricing or the templates, or you may be struggling to…
A private email server sounds mysterious and alluring to most people — imagine creating an ecosystem where you have complete control over your emails and are no longer at the mercy of your ESP. You can customize it for your specific needs, add unlimited email addresses, hook up third-party integrations, and resolve all technical issues…
Klaviyo is a popular marketing automation platform aimed at mature e-commerce brands. Its avid fans love the advanced segmentation and automation features, as well as integration with various e-commerce platforms. It’s also known for nailing personalized email campaigns using customer data to grab attention and drive sales. But Klaviyo isn’t for everyone. It can get…
A big part of the internet and digital communications today is visual — there are more images, infographics, designs, and videos than ever before. Websites are vibrant, social media is dynamic, and interactive content is everywhere — modern marketing is all about eye-catching elements. In an age like this, why do email clients block images?…
Remember the wax seals that kings, queens, and courts used on letters years ago? It would prove to recipients the letter was legitimate and also alert them if there had been any tampering. The wax seal would protect the contents of the letter and could not be easily replicated by malicious individuals. BIMI is the…