Every morning, your audience’s inboxes are flooded with countless messages. The vast majority, crammed with one-size-fits-all messages, are quickly swiped into the digital abyss. But in this clutter, there are those few emails that pause thumbs and spark interest — the ones that seem to speak directly to the reader’s needs and preferences. This is…
Suppose you’re cold-emailing a list for your product or service. Imagine what you could do with a little more information about your customer — for example, their name, age, income, designation, or their past interactions with your brand. Your sales pitch would be infinitely better, right? This is where email personalization plays a critical role;…
Email list management is an art as it is a science — you must tackle it with data-backed logic and also creatively experiment with your list to get the most out of it. The more you study your list, the more you will realize the critical role it plays in the success of your campaigns. …
Say your company is launching a new product; you write a really long email about its benefits and features, design it, format it, proofread it — and then send it to a customer. Good job! Now, do the same for the remaining 200,000 customers. Doesn’t sound fun at all, right? That’s a few weeks of…
With various barriers in place to discourage spam email senders and reduce email spoofing and phishing emails, email marketing becomes challenging. As you strive to connect with your target audience and build meaningful relationships, the quality of your email list becomes vital. And it’s not sufficient to just grow your email list with love and…