We write a lot of articles on this blog with practical advice, and one thing we advise consistently is to segment your email lists properly. While it’s a part of email best practices, it’s also a great solution for a vast amount of issues you could be facing. Struggling to increase open rates? Segment your…
Building email lists has a lot of benefits for your business; they serve as a direct and personalized channel for communication with your potential and current customers. They enable you to engage and retain your audience, allowing you to build long-term relationships and improve customer loyalty. But before you make money from your email list,…
You invest a significant amount of time and effort into crafting email campaigns, but as soon as you hit send, they briefly interact with the recipient’s email server and then return to haunt you. So frustrating, right? Especially when you discover that 77% of marketers are successfully achieving high email engagement rates. This blows your…
How many times have you received an email you didn’t want? You didn’t even remember signing up for it! Wasn’t that annoying? We know it was! So — what did you do? Flag it as spam? Hit unsubscribe, at least! Well, that’s what it would be like for your recipients if you ever decided to…