In a world fighting for consumer attention, knowing the ‘Who’ factor is no longer helpful. You must delve deeper and understand ‘Why’ customers make certain choices and what influences them. You can predict customer behavior based on their purchasing habits, such as the type of products they buy and the frequency of purchases. However, studying…
Email marketing is the cornerstone of any successful marketing strategy — it lets you send messages to multiple contacts at the same time. When people started using email, they manually entered email addresses in the ‘TO’ or ‘BCC’ fields. This consumed solid time and increased room for human errors. Thankfully, email service platforms and email…
Meet Taylor and Alex, two young men with the same age and education who couldn’t be more different. Taylor is calm and focused. He values practicality and spends his money on books, educational materials, and fitness gear. Meanwhile, Alex is energetic and impulsive. He’s always chasing the latest trends in streetwear, gaming accessories, and music…
Customer segmentation is a practical approach to reaching different audiences grouped by similar characteristics. It helps you identify ideal customers and send the right messages without wasting your marketing budget. So, why do brands pay so much attention to it? Because billions of digital marketing dollars are lost and sent to the wrong target segments….
In 2024, your email list could be your business’s biggest asset — it helps you build relationships, nurture leads, and, ultimately, increase revenue. But getting people to sign up to your email list willingly could feel like an uphill battle. So, how do you get email subscribers and grow your list organically? Let’s go through…
B2C lead generation is the process of locating and attracting potential consumers (leads) and ultimately converting them into paying customers. You could have a terrific product or service, but you will lose sales if consumers are unaware of it. This is where lead generation comes in — it’s a marketing effort to inform potential clients…