Technographic segmentation is a strategic approach that divides a market into distinct groups based on their unique technology usage patterns. Technology is no longer just a tool; it’s an integral part of our lives. As our reliance on technology grows, so does the need for businesses to understand how their customers interact with technology. By…
Have you ever wondered how some businesses exponentially increase sales through ads and email marketing? The answer lies in the art of market segmentation. Demographic vs psychographic segmentation are two powerful strategies to target people with the right products. Demographics help you understand who is buying, while psychographics focuses on the ‘why’ factor behind those…
Emails were invented in 1970s and became popular in the 1990s. Today, email marketing is fiercely competitive, making it challenging to create a spot in customers’ primary inboxes. That issue worsens when you don’t correctly segment and manage your email list. Email list management is the art of organizing and updating users’ contact information. And…
Geographic segmentation in email marketing is a strategy that divides your email list based on subscribers’ location, such as country, state, or city. A one-size-fits-all approach won’t be effective in a world of increasingly diverse consumers. To truly connect with them and drive results, you must understand the nuances of different geographic behaviors. Knowing people’s…
In a world fighting for consumer attention, knowing the ‘Who’ factor is no longer helpful. You must delve deeper and understand ‘Why’ customers make certain choices and what influences them. You can predict customer behavior based on their purchasing habits, such as the type of products they buy and the frequency of purchases. However, studying…
Email marketing is the cornerstone of any successful marketing strategy — it lets you send messages to multiple contacts at the same time. When people started using email, they manually entered email addresses in the ‘TO’ or ‘BCC’ fields. This consumed solid time and increased room for human errors. Thankfully, email service platforms and email…