Email blast, also known as a broadcast message, mass email, or e-blast, is used to promote products, services, or important announcements. An e-blast is a marketing technique where a single message is sent to a large email list simultaneously. A blast email is usually a one-off email that may be a part of the overall…
An abandoned cart email is sent to subscribers who add products to their online shopping cart but still need to check out. Customers often browse products, add them to the cart, and leave them there, resulting in lost sales opportunities. Maybe these prospects were waiting for better pricing, or they got distracted during the checkout…
The email marketing customer journey shows the methodical steps a prospect takes toward conversion. It includes the potential buyers’ entire lifecycle, from the awareness stage to post-purchase upsell and beyond. Think of a customer journey like a road trip; it represents the path from the starting point to the destination. At each stage, you tailor…
Announcement emails are an opportunity to tell your subscribers about an update, product launch, events, or a pre-order opportunity. There was a time when your email list grew substantially. You felt happy because more people on your list meant more sales, eventually. But if your revenue is stagnant despite a huge email list, you aren’t…
Do you know what urges your customers to click on that ‘buy’ button in your emails? If you think it’s your brand elements or appealing images, the answer is — no. It’s your email copy that moves people into a certain state of thinking and encourages them to convert. Email copywriting is a powerful strategy…
Growing your business is an exhilarating journey, and embracing email marketing is a smart move on this adventure. Think of it as an evolution from the tried-and-true direct mail marketing methods. With email, you get to infuse these classic strategies into a digital setting. This shift opens up a world of opportunities to connect with…