A sales email is a message sent to promote a product or service with the goal of increasing sales. It’s a targeted approach to reach potential and existing customers, each at different stages in the buying journey. Nearly 60% of customers say no four times before saying yes to sales emails. A sales email outreach…
An email marketing CRM is a software or service that combines the functionalities of a CRM with those of an email marketing platform. If you’re currently considering one, you might be wondering: is it the best choice for your business? Does combining a CRM and an email marketing automation platform mean you have to compromise?…
Customer retention emails are sent to existing customers to maintain their loyalty and encourage them to continue doing business with you. Have you ever poured your heart and soul (not to mention your budget) into acquiring a new customer only to see them disappear after the first purchase? Customers leave for many reasons, such as…
Direct email is a digital marketing strategy that involves sending promotional offers to subscribers. On the other hand, spam emails are those unwanted messages clogging up your inbox with offers or links you never asked for. Have you ever hit “send” on a promotional email and then paused, wondering if your audience welcomed your message…
A/B, split, or bucket testing is a strategy to understand which elements in your email campaigns work better, especially if you’re trying out new formats or techniques. Imagine you create two email versions and want to determine which one has higher conversions. What do you do? You A/B test your email campaigns to understand what…
With overflowing inboxes and shorter attention spans, creating effective emails that resonate with your audiences can become challenging. Do you ever feel like your emails go unnoticed or worse into the spam folders? If you are seeing low conversions despite a solid email marketing plan, you need to check the types of emails you’ve been…