Nearly 17 percent of commercial emails never make it to the inbox, and mailbox providers reject one in every ten emails. If you’re meticulously crafting each campaign, but your email deliverability metrics are tanking, the culprit could be closer than you think — your email sender reputation, which is partly affected by your IP. In…
If you want to make money from your email list, it’s vital your messages reach your subscribers’ inboxes. To do this, you need good email infrastructure. In this comprehensive guide, we’ll discuss email infrastructure, its various components, how it affects your email marketing efforts, and how you can choose an email platform with robust infrastructure….
Picture this: The critical project update you sent from your work computer never made it to the client. Meanwhile, another client just said they got an email from you that infected their computer with malware. What’s going on? These aren’t just random mishaps; they’re examples of what can go wrong when your organization’s DNS records…
Hailing all email senders — you have only about 2 weeks left to implement Gmail and Yahoo security protocols. [LATEST UPDATE] By June 1, 2024, all marketers and promotional email senders must implement a one-click unsubscribe in all commercial and promotional emails. This does not include transactional emails such as password reset messages, reservation confirmations,…