The Ultimate Guide to DNS Email Records for Better Email Deliverability 
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The Ultimate Guide to DNS Email Records for Better Email Deliverability 

Picture this: The critical project update you sent from your work computer never made it to the client. Meanwhile, another client just said they got an email from you that infected their computer with malware.  What’s going on?  These aren’t just random mishaps; they’re examples of what can go wrong when your organization’s DNS records…

What Is My Email IP Address? Exploring Your IP Reputation 

What Is My Email IP Address? Exploring Your IP Reputation 

Nearly 17 percent of commercial emails never make it to the inbox, and mailbox providers reject one in every ten emails. If you’re meticulously crafting each campaign, but your deliverability metrics are tanking, the culprit could be closer than you think — your sender reputation, which is partly affected by your IP.  In this post,…

How Can Email Deliverability Test Boost Your Marketing Campaigns
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How Can Email Deliverability Test Boost Your Marketing Campaigns

In the ever-evolving landscape of digital communication, ensuring that your emails successfully land in your subscribers’ inboxes is critical for the success of your campaigns. Performing an email deliverability test plays a pivotal role in the process, helping you optimize your email campaigns. Spam filters today are highly intelligent and evolved — of all the…

[Latest Update] Email Security Updates for 2024 to Prevent Yahoo and Gmail Spam 
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[Latest Update] Email Security Updates for 2024 to Prevent Yahoo and Gmail Spam 

Hailing all email senders — you have only about 2 weeks left to implement Gmail and Yahoo security protocols. [LATEST UPDATE] By June 1, 2024, all marketers and promotional email senders must implement a one-click unsubscribe in all commercial and promotional emails. This does not include transactional emails such as password reset messages, reservation confirmations,…

Email Security 101: How to Add Email to Safe Sender List
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Email Security 101: How to Add Email to Safe Sender List

Email service providers today incorporate advanced techniques like content analysis, machine learning, and sender reputation scoring to accurately filter emails and reduce spam mail hitting their customers’ inboxes.  Sometimes, these measures are a bit too effective; they occasionally stop legitimate emails from reaching your inbox. However, using a safe sender list lets you create a…

What Is an Email Domain and How It Impacts Your Business?
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What Is an Email Domain and How It Impacts Your Business?

An email domain is a part of an email address that can make a difference between successful and unsuccessful email campaigns and how your customers perceive your brand. Did you know that the number of email users increases each year? Email marketing is in third place for content distribution, right behind websites and blogs, and…