Are you repeatedly failing email deliverability tests? Mailbox providers incorporate advanced techniques like content analysis, machine learning, and sender reputation scoring inside spam filters to reduce spam mail hitting their customers’ inboxes. Sometimes, these measures are a bit too effective; they occasionally stop legitimate emails from reaching the inbox. However, using a safe sender list…
If you’re a marketing professional who runs email campaigns frequently, here’s an easy question for you: What’s the most critical part of running an email campaign well? There are a few answers many of us would immediately give: the email subject line, email design, or email copywriting. You might even insist it’s all about email…
Email marketers have to jump through a lot of hoops to ensure their messages successfully land in subscribers’ inboxes. When emails land in the spam folder, it’s a huge missed opportunity. But this issue is fixable — there are ways to achieve consistent inbox placement. Performing email deliverability tests plays a pivotal role in this…
One of the first steps an email marketer should take is to warm up email domain. This is a necessary start because mailbox providers are suspicious of new email domains sending messages to their users. They take strong measures to protect users from email spam, which makes it tough for new senders to reach the…
An email domain checker is a tool to verify the validity and reputation of an email domain. In 2024, nearly 322 brands worldwide were targeted in phishing attacks. And 1,800 Google accounts were under threat for spear phishing. Alarming, right? At the moment, someone could receive emails with your initials and brand name. It’s called…
An email domain is a part of an email address that can make a difference between successful and unsuccessful email campaigns and how your customers perceive your brand. Did you know that the number of email users increases each year? Email marketing is in third place for content distribution, right behind websites and blogs. It’s…