Email marketing is a fantastic way to keep your customers in the loop and engaged with your brand. But you’ll only get results if you do it the right way: forming genuine connections that start with a simple yet powerful ‘yes’ from your audience — aka, opt-in email marketing. So, let’s take the first step…
Email marketing has become a powerful tool to grow a business online. Since people started using emails, they gained popularity because they are less intrusive than phone calls and more appealing and friendly than ads. People can read emails at their convenience, have the flexibility to choose which emails they want to receive, and opt…
A high email deliverability rate is the dream of every email marketer and entrepreneur — it ensures emails reach customers’ primary inboxes and maximizes the chances of email engagement. But achieving a high email deliverability can be tricky, especially if you’re a regular high-volume sender. Many factors, such as low engagement, high complaint rates, or…
A trusted sender is someone who has explicit permission from recipients to send them emails. When a sender is marked as safe or trusted, their emails consistently reach the inbox. So how exactly does one build email trust? Is the only way to ask recipients to whitelist your email? Will all your emails go to…
If you’re wondering how to start an email marketing agency, this guide is for you! Email marketing is a powerful tool for providing a unique brand experience, maintaining consistent communication, and boosting sales. According to a study, 60% of consumers want brands to contact them via email. This digital channel can provide an ROI as…
“Why aren’t my emails coming through?” is a question that strikes fear into the heart of every email marketer. Undelivered messages mean missed opportunities and lost revenue. When emails go to spam, those are potential conversions in the trash bin. Whether you’re waiting for an important business proposal or a simple confirmation email, delivery problems…