All-in-one platforms seem like a great idea on paper; they help businesses bring processes such as marketing, sales, and customer management under one roof. Below, we compare two popular all-in-one tools — Keap vs GoHighLevel. Formerly known as Infusionsoft, Keap is a popular all-in-one sales and marketing automation platform targeting small businesses as clientele. It…
According to Statista, nearly half of all emails (46.8%) go to the spam folders. This percentage can potentially increase, especially while handling bulk emails. Mass emails generally have a reputation for triggering spam filters, and even more so if you haven’t warmed your email-sending domain. However, that doesn’t mean you must stop sending bulk emails…
Choosing the right email marketing platform for your business can be challenging. Omnisend and Klaviyo are both popular options tailored for e-commerce businesses, each with its own strengths and weaknesses. While both offer robust features, they cater to different business needs. The email marketing landscape is constantly evolving, with email service providers introducing new features…
Magento and WooCommerce are popular open-source platforms for building e-commerce stores, but they serve distinct purposes. Magento, aka Adobe Commerce, is designed to handle large product catalogs and high-volume traffic. The platform has three editions: Magento Commerce, Magento Open Source, and Magento Commerce Cloud. Each is built for a distinct business purpose. Developers can use…
Since its launch in 2010, MailerLite has solidified its position as a popular Mailchimp alternative for small businesses and solopreneurs. It’s best known for its user-friendly interface, affordable pricing plans, and reasonable deliverability rates. With power-packed features, MailerLite usually receives positive reviews from users, especially those new to email marketing. The free plan is a…
Crafting compelling email campaigns is just the first step. To ensure your messages bring you stellar results, you need a well-oiled email platform. But even the most robust things break, sometimes. That is why a reliable support system is critical. Campaign Refinery understands this, offering a hardy support infrastructure to empower customers throughout their email…