Email marketers spend a lot of time preparing the perfect email campaign and tracking email open rates and click-through rates (CTR) to measure success. But what about your email deliverability rates? Are your messages actually reaching your intended recipients? Inboxing is a challenge that many marketers struggle with, and it is this issue that email…
Email campaigns are potent tools to engage subscribers and add value for existing customers. Although launching an email campaign sounds easy, you must know your audience well to create compelling offers. And the best way to do that is through email campaign management. Email campaign creation and management revolves around the best practices and strategies…
Choosing an ESP comes with its challenges — you must know if the features and functionalities provide value for the price point. You may have discovered GoHighLevel recently and decided to give it a go, but their functionalities don’t suit all of your needs. Since there are many email service providers on the market, let’s…
Email marketing is one of the most powerful ways to attract an audience and aid business growth. However, choosing the right platform — and the right plan — can make all the difference. ConvertKit or – Kit, as the 2024 rebrand redefined it, is an email marketing platform aimed at digital creators. This includes bloggers,…
Moosend is an email marketing platform for marketers to run email campaigns and track email performance. Founded in 2011, Moosend Ltd was acquired by Sitecore in 2021. It streamlines your workflows with email marketing automation features. This ESP features a user-friendly campaign designer supporting drag-and-drop functionality, allowing you to craft personalized messages ready for mobile…
Are you tirelessly sending emails to unfamiliar inboxes, hoping for a glimmer of response? Wondering why cold emailing isn’t getting the attention you expected? Are you even hitting the average open rate for cold emails? Well, the struggle is real, and the sad reality is that cold email open rates often fall short of expectations. …