The introduction of Apple Business Connect in early January 2023 helped businesses of all sizes to customize their location place cards across Apple Apps, potentially reaching over 1 billion Apple users. But that’s not the only way brands can interact with their customers anymore — Apple Business Connect has added new features, making it seamless…
In today’s business landscape, sustainable growth is no longer a choice; it’s a necessity. As businesses seek long-term success, a holistic approach to sustainability is essential. A well-thought-out, long-term plan is essential for any company hoping to prosper and last. Many executives believe that sustainable and inclusive growth requires sacrificing financial performance. However, that isn’t…
For some, ‘Business Growth’ can mean higher profits; for others, it can mean attracting more customers. In this competitive digital landscape, it’s not just about increasing sales or expanding operations; it’s about ensuring long-term sustainability and success. Most importantly, it’s about understanding the reasons behind why business growth is important. Whether you run an e-commerce…
B2B email refers to using emails to engage with other businesses, organizations, or professional stakeholders. The average unsubscribe rate for B2B email marketing is 0.24%, which is lower than the industry average of 0.27% for marketing emails. This gives it a distinctive advantage over other forms of marketing, such as social and content marketing. Being…
As an entrepreneur or a marketing professional, you might find the prospect of developing an effective B2B email marketing strategy daunting. There’s so much you have to do: And you probably don’t know where to start or how. Luckily, we’re here to help! This guide is your roadmap to driving tangible results for your business. …
The heat is on. You’re in the hot seat to grow your b2b email list and show some serious numbers, and the last thing you need is to pour funds into leads that just won’t bite. Time is ticking, and so is the pressure to deliver those results. It has to be maddening, right? You’re…