One of the most beautiful things about marketing automation is your ability to systemize complex tasks to be easily repeatable. As marketing platforms continue to advance, it makes segmenting and sorting your message for the ideal segments easier than ever before. Much like you would use advanced targeting rules for a Facebook Ad campaign. We’re…
Your prospects and customers LOVE bonuses and discounts. Even better if you can sneak in the offer “just in time”, when they’ve been thinking about what you offer and you can bump them over into converting. A properly run promotion not only offers a bonus or discount, but it relies on the scarcity of that…
When we started building Campaign Refinery, we knew that a tagging based approach to contact management was far superior to the old fashioned idea of unique “lists”. Tags have been the foundation of our automations and contact management, which is why we’re so excited about our huge improvement for tagging based on engagement. This overhaul…
Want to know a way you can dramatically increase deliverability and slash your email sending costs by up to 80%? I’m going to show you how you can do just that in a few minutes flat. The best marketers track opens and clicks withi campaign emails. Then, they focus their broadcasts on those who have…
Today is a VERY exciting day in the Campaign Refinery universe. This is phase 1 of 3 planned rollouts for a feature we’ve been waiting for (very impatiently) called Campaign Links. While our ultimate goal is even more ambitious, this is a very useful place to start that gives you a ton of utility right…
When you run a service-based business, it can always be a grind to get more prospects scheduling consultation calls. After all, in many cases, it’s a numbers game. Get more people into your prospect list, and see if there’s a way your agency can demonstrate enough value to get them interested in taking the next…