Have you heard the news? So, ClickFunnels is suing GoHighLevel over patent infringement! Since the language in the original Complaint is quite legal and a little complicated for a common marketer to grasp, we’ve turned to different sources to investigate the issue further. Let’s see what this lawsuit is all about. In the Ring: ClickFunnels…
Hailing all email senders — you have only about 2 weeks left to implement Gmail and Yahoo security protocols. [LATEST UPDATE] By June 1, 2024, all marketers and promotional email senders must implement a one-click unsubscribe in all commercial and promotional emails. This does not include transactional emails such as password reset messages, reservation confirmations,…
One of the most beautiful things about marketing automation is your ability to systemize complex tasks to be easily repeatable. As marketing platforms continue to advance, it makes segmenting and sorting your message for the ideal segments easier than ever before. Much like you would use advanced targeting rules for a Facebook Ad campaign. We’re…
Your prospects and customers LOVE bonuses and discounts. Even better if you can sneak in the offer “just in time”, when they’ve been thinking about what you offer and you can bump them over into converting. A properly run promotion not only offers a bonus or discount, but it relies on the scarcity of that…
When we started building Campaign Refinery, we knew that a tagging based approach to contact management was far superior to the old fashioned idea of unique “lists”. Tags have been the foundation of our automations and contact management, which is why we’re so excited about our huge improvement for tagging based on engagement. This overhaul…
Want to know a way you can dramatically increase deliverability and slash your email sending costs by up to 80%? I’m going to show you how you can do just that in a few minutes flat. The best marketers track opens and clicks withi campaign emails. Then, they focus their broadcasts on those who have…