Email Tags Can Create Engaging Customer Journeys

Email Tags Can Create Engaging Customer Journeys

Email tags, also known as merge tags, are placeholders you insert into emails that get replaced with specific information about the recipient when the email is sent. This information typically comes from a mailing list you have connected to your email marketing platform. Are email tags just a current marketing trend or is there more…

Beyond the Basics: Proper Email Format Tips For Professional Communication

Beyond the Basics: Proper Email Format Tips For Professional Communication

A proper email format holds several key components that ensure professionalism in email communication. Have you ever felt anxious as you press the ‘send’ button on an email, worrying if it might come across as unprofessional or confusing? Proper email format will help alleviate these concerns and increase the chances of email responses. We’ll discuss…

Building Brand Awareness: The Power of a Strategic Email Sender Name

Building Brand Awareness: The Power of a Strategic Email Sender Name

An email sender name is the ”From” name displayed next to the sender email address in your recipients’ inboxes. Think of it as an introduction card that lets recipients know who sent the email. It also determines your open rates — 45.90% of the emails are opened because of sender names. Crafting a strategic sender…

Mastering Your Mailbox: Decoding the Essential Parts of an Email 

Mastering Your Mailbox: Decoding the Essential Parts of an Email 

The different parts of an email serve as the foundation for efficient communication and long-term connections. Have you ever stared at a blank screen, not knowing what to write?  From the subject line to the signature, each element plays a vital role in conveying your messages effectively. How you use these email parts will impact…

Choosing the Right B2B Marketing Automation Platform in 2024

Choosing the Right B2B Marketing Automation Platform in 2024

B2B or business-to-business marketing automation platforms are software apps made for B2B companies that automate marketing activities, specifically. With these tools, organizations can save time and money and begin scaling their sales and marketing operations. But which is the best automation platform for your biz? That’s what this guide aims to answer. To put together…

Email Branding Essentials: Crafting Your Unique Inbox Identity

Email Branding Essentials: Crafting Your Unique Inbox Identity

Email branding is all about looks and recognizability. If you have branding elements and use them across different marketing channels to represent your business, you should use them in your emails, too.  Today, we’re going to cover everything you need to know to make sense of this strategic concept.  What is Email Branding?  Email branding…

End of content

End of content