Say your company is launching a new product; you write a really long email about its benefits and features, design it, format it, proofread it — and then send it to a customer. Good job! Now, do the same for the remaining 200,000 customers. Doesn’t sound fun at all, right? That’s a few weeks of…
An email header is the area above the email body that contains critical information about the email, such as who the sender and recipient are, as well as the sending date. Email headers are also called X-headers and help you verify the authenticity of an email and track an email message’s origin, path, and other…
With various barriers in place to stop spam and discourage spoofing and phishing, there’s a lot to keep in mind as you run your email campaigns. As you strive to connect with your target audience and build meaningful relationships, the quality of your email list becomes vital. And it’s not sufficient to just build your…
An email marketing calendar template is a tool that helps you strategically run your email marketing calendar. It allows you to organize and schedule your email marketing campaigns, share them across teams, and customize them to fit your needs. While an email marketing calendar helps you manage campaigns, a calendar template hosts your recurring campaign…
Nearly 17 percent of commercial emails never make it to the inbox, and mailbox providers reject one in every ten emails. If you’re meticulously crafting each campaign, but your deliverability metrics are tanking, the culprit could be closer than you think — your sender reputation, which is partly affected by your IP. In this post,…
Over the past few decades, the internet has undergone a remarkable transformation, evolving from a novel technological curiosity into an integral and inseparable part of our daily lives. At the heart of this profound shift is the way we communicate, and in the world of digital messaging, email reigns supreme. The stats back it up;…
End of content
End of content