Geographic segmentation in email marketing is a strategy that divides your email list based on subscribers’ location, such as country, state, or city. A one-size-fits-all approach won’t be effective in a world of increasingly diverse consumers. To truly connect with them and drive results, you must understand the nuances of different geographic behaviors. Knowing people’s…
Demographic segmentation is a marketing strategy that divides audiences into smaller groups with shared characteristics such as age, gender, occupation, etc. Segmenting email marketing subscribers allows you to speak directly to their interests and desires. By interpreting consumers’ basic traits, you can increase relevance in emails, ultimately leading to better engagement and conversion rates. We’ll…
In a world fighting for consumer attention, knowing the ‘Who’ factor is no longer helpful. You must delve deeper and understand ‘Why’ customers make certain choices and what influences them. You can predict customer behavior based on their purchasing habits, such as the type of products they buy and the frequency of purchases. However, studying…
Email marketing is the cornerstone of any successful marketing strategy — it lets you send messages to multiple contacts at the same time. When people started using email, they manually entered email addresses in the ‘TO’ or ‘BCC’ fields. This consumed solid time and increased room for human errors. Thankfully, email service platforms and email…
Meet Taylor and Alex, two young men with the same age and education who couldn’t be more different. Taylor is calm and focused. He values practicality and spends his money on books, educational materials, and fitness gear. Meanwhile, Alex is energetic and impulsive. He’s always chasing the latest trends in streetwear, gaming accessories, and music…
Customer segmentation is a practical approach to reaching different audiences grouped by similar characteristics. It helps you identify ideal customers and send the right messages without wasting your marketing budget. So, why do brands pay so much attention to it? Because billions of digital marketing dollars are lost and sent to the wrong target segments….