Suppose you’re cold-emailing a list for your product or service. Imagine what you could do with a little more information about your customer — for example, their name, age, income, designation, or their past interactions with your brand. Your sales pitch would be infinitely better, right? This is where email personalization plays a critical role;…
As an email marketer, you want your emails to reach your recipients’ inboxes without getting discarded as spam. Likewise, your recipients would like your emails reliably delivered to their inboxes. To achieve this, you must understand and implement email whitelisting. Email marketing whitelists helps you increase email deliverability, achieve a safe sender status, and reach…
Around 53% of email marketers struggle with low click-through rates. So, if you’re wondering why more people aren’t opening your emails or why your email campaign isn’t as effective as you thought it would be, you aren’t alone. Luckily, there are plenty of tested strategies you can use to make your click-throughs go the other…
Hailing all email senders — you have only about 2 weeks left to implement Gmail and Yahoo security protocols. [LATEST UPDATE] By June 1, 2024, all marketers and promotional email senders must implement a one-click unsubscribe in all commercial and promotional emails. This does not include transactional emails such as password reset messages, reservation confirmations,…
When it comes to email, deliverability is the name of the game. Here at Campaign Refinery, we are consistently getting our customers email into the primary inbox better than any other platform thanks to our automatic list cleaning and stellar IP management. Many customers see between 30% and 600% increase in open rates 🤯 But,…