Meet Taylor and Alex, two young men with the same age and education who couldn’t be more different. Taylor is calm and focused. He values practicality and spends his money on books, educational materials, and fitness gear. Meanwhile, Alex is energetic and impulsive. He’s always chasing the latest trends in streetwear, gaming accessories, and music…
Email mapping, or email journey mapping, is a marketing strategy for planning the sequence of emails a customer receives after their initial contact with your brand. While you could plan the perfect email campaign, the messages may still be far from what your readers want to see in their inboxes. This gap often leads to…
Email deliverability indicates the likelihood that an email you send will actually reach your subscriber’s inbox instead of reaching the spam folder. This simple definition doesn’t do justice to just how complex email deliverability is. And that’s exactly why our deliverability guide is the only one you need to read — we’ve covered every aspect…
If you try to send an email to a few hundred recipients in your Gmail, you’ll soon discover that Gmail has restrictions in place. In other words, you can’t send unlimited emails without hitting a cap. Well then — how can you send mass emails without hitting your service provider’s limits or getting your messages…
Your emails might end up in the spam folder if they look suspicious to ISPs. This can happen if you send emails erratically, people don’t really engage with your messages, or you don’t set up your email domain properly. It’s frustrating when your emails end up in the spam folder instead of the inbox, isn’t…
Spam traps are decoy email addresses used to identify and filter out spam senders. They can pose serious risks to the success of your email marketing campaigns. While meticulously segmenting your email list for an upcoming major campaign, a few addresses stand out — they don’t fit into any of your categories. It’s puzzling. They…