Gmail Primary Inbox is Google’s feature to help users declutter their inboxes. Instead of receiving all types of emails together in one inbox, Gmail’s algorithm automatically organizes mailboxes based on topics. The most important and personal emails go into the Primary tab, while the others head to the remaining tabs based on topics. As much…
If you want to make money from your email list, you should create multiple revenue sources. Your best options are digital products, an exclusive community, and services. While brainstorming this piece, we came up with 35+ ways to increase your email marketing earning potential. If you want to know how to make money from email…
For some, ‘Business Growth’ can mean higher profits; for others, it can mean attracting more customers. In this competitive digital landscape, it’s not just about increasing sales or expanding operations; it’s about ensuring long-term sustainability and success. Most importantly, it’s about understanding the reasons behind why business growth is important. Whether you run an e-commerce…
Geographic segmentation in email marketing is a strategy that divides your email list based on subscribers’ location, such as country, state, or city. A one-size-fits-all approach won’t be effective in a world of increasingly diverse consumers. To truly connect with them and drive results, you must understand the nuances of different geographic behaviors. Knowing people’s…
Demographic segmentation is a marketing strategy that divides audiences into smaller groups with shared characteristics such as age, gender, occupation, etc. Segmenting email marketing subscribers allows you to speak directly to their interests and desires. By interpreting consumers’ basic traits, you can increase relevance in emails, ultimately leading to better engagement and conversion rates. We’ll…
In a world fighting for consumer attention, knowing the ‘Who’ factor is no longer helpful. You must delve deeper and understand ‘Why’ customers make certain choices and what influences them. You can predict customer behavior based on their purchasing habits, such as the type of products they buy and the frequency of purchases. However, studying…