If you’re a coffee lover, you know the metal filter in the coffee maker extracts the oil and flavors to produce a clean cup of coffee. Just like the metal filter in a coffee maker, your email marketing software acts as a filter, ensuring your emails are delivered to the inbox and not marked as…
In 2024, email verification is more critical than ever. Without it, businesses will struggle to avoid high email bounce rates and improve email deliverability rates. Today, inboxes are overflowing with messages and spam filters are getting more aggressive; these are compelling reasons to keep your email list clean and up-to-date. As email use becomes more…
The first ever email sent looked like mere numbers and letters rather than a message. When people started using emails consistently, they became a sought-after communication channel for businesses and individuals. Today, consumers, on average, receive 121 emails per day. This makes it all the more challenging to cut through the inbox clutter, especially with…
For email marketers, every signup is precious; each email address is an opportunity to make money from your email list or at the very least, improve brand visibility. But sometimes, the entries are null and void, leading to a spike in bounced emails, making your sender reputation crash. Why does this happen? And what can…
Email marketers cannot live without Google Postmaster Tools, the industry’s most vital analytics tool. However, important as it is, it hasn’t announced a serious update for a long time. Albeit slow, the iterations Google keeps introducing all have an objective to be as transparent and actionable as possible, which also extends to this one. The…
Correctly setting up SMTP is critical for successful email marketing campaigns. Without it, your emails may struggle to reach inboxes, and in an extreme scenario, you may even get blacklisted. Below, we’ll explain how SMTP works and what SMTP email services do. After that, we will walk you through configuring SMTP settings so you can…