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[UPDATED 2025] Apple Mail Privacy Protection: What Every Email Marketer Needs to Know

Mail Privacy Protection introduces new and more effective privacy measures for Apple Mail users. It masks critical data like the IP address, open rates, the number of times a recipient opens emails, and more from email marketers. Apple prides itself on putting customers first, and Mail Privacy Protection is the byproduct of that philosophy. But…

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How to Secure a Spot in Gmail Primary Inbox

Gmail Primary Inbox is Google’s feature to help users declutter their inboxes. Instead of receiving all types of emails together in one inbox, Gmail’s algorithm automatically organizes mailboxes based on topics.  The most important and personal emails go into the Primary tab, while the others head to the remaining tabs based on topics.  As much…

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A Comprehensive Guide to Designing an Email Button

In email design, a frequently overlooked part is the email button — a clickable element within the email, prompting a specific action when clicked. Humble as is, it deserves a lot more attention as it could play a key role in your email marketing conversion rates. Creating an effective button involves more than styling a…

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How to Make Money From Your Email List: 13 Proven Strategies for 2025

If you want to make money from your email list, you should create multiple revenue sources. Your best options are digital products, an exclusive community, and services.  While brainstorming this piece, we came up with 35+ ways to increase your email marketing earning potential.  If you want to know how to make money from email…

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Email Security Protocols: Your Defense Against Online Threats

Today, when most human interactions happen via electronic means, email security protocols are necessary. The internet has undergone a remarkable transformation in the last two decades; it has evolved from a novel technological curiosity into an integral part of our daily lives. And in this world of digital messaging, email reigns supreme. The stats back…