Plain text in emails focuses on simplicity and deliverability, while HTML gives you rich formatting and visuals. Plain text is your best option if you want maximum visibility. You’ve carefully crafted your message for your next campaign, and now it’s time to build the campaign. But there’s a lingering question in your mind: should you…
Most marketers would already be familiar with SPF and DKIM as security protocols, but only a few may know of the new kid on the block — DMARC. But what does this new protocol do that SPF and DKIM don’t? Think of it this way: SPF is like a list of approved senders for your…
Spam traps are decoy email addresses used to identify and filter out spam senders. They can pose serious risks to the success of your email marketing campaigns. While meticulously segmenting your email list for an upcoming major campaign, a few addresses stand out — they don’t fit into any of your categories. It’s puzzling. They…
A list-unsubscribe header has become a more common and expected feature in email marketing, driven by industry best practices and legal requirements in different parts of the world. Most major mailbox providers now support list-unsubscribe headers to varying degrees, with some displaying visible one-click unsubscribe links and others processing them behind the scenes. The use…
Suppose you’re cold-emailing a list for your product or service. Imagine what you could do with a little more information about your customer — for example, their name, age, income, designation, or their past interactions with your brand. Your sales pitch would be infinitely better, right? This is where email personalization plays a critical role;…
Remember the wax seals that kings, queens, and courts used on letters years ago? It would prove to recipients the letter was legitimate and also alert them if there had been any tampering. The wax seal would protect the contents of the letter and could not be easily replicated by malicious individuals. BIMI is the…