If you try to send an email to a few hundred recipients in your Gmail, you’ll soon discover that Gmail has restrictions in place. In other words, you can’t send unlimited emails without hitting a cap. Well then — how can you send mass emails without hitting your service provider’s limits or getting your messages…
Email throttling is when internet service providers limit the number of emails sent within a specified timeframe. Have you ever crafted a perfect email campaign, sent it to thousands of people, and waited for a response — and instead, you got the dreaded “you have reached your daily sending quota.” This phenomenon is called email…
Even if you sign on with a popular ESP, a domain with a poor reputation can drag down your campaign performance. This is why maintaining a good domain reputation is crucial for successful email marketing. In this guide, we explain what role domain reputation plays in your deliverability rate, how to find your domain reputation…
A reverse DNS lookup is the process of finding the domain name associated with an IP address, essentially the opposite of a regular DNS lookup. But what does it have to do with email marketing? When you send an email campaign, recipient mail servers use reverse DNS to check the sending IP address’s legitimacy, helping…
Your emails might end up in the spam folder if they look suspicious to ISPs. This can happen if you send emails erratically, people don’t really engage with your messages, or you don’t set up your email domain properly. It’s frustrating when your emails end up in the spam folder instead of the inbox, isn’t…
Email list hygiene is the process of removing invalid, outdated, or inactive email addresses from an email list to improve deliverability. It improves your chances of engaging your audience and keeping your email campaigns running smoothly. Let’s dive deeper into the advantages of maintaining a clean email list and discuss strategies for keeping your list…