Let’s face it: doctors are busy. They have patients to see, treatments to plan, and research to keep up with. The last thing they need is a sales rep interrupting their day. But as a pharmaceutical company, you still need to get the word out about your latest products and answer doctors’ questions. So, what’s…
Product launch emails are announcements sent to subscribers featuring a new product release. These emails express brand excitement and pique customers’ interest, but they do not always receive the attention they deserve. According to a study from Yes Lifecycle Marketing, 55% of people ignore marketing emails due to inbox overload. However, the good news is…
If you’re like many business owners, you know how crucial personal connections are to success. You’ve probably spent countless hours getting to know your customers, understanding their needs, and building relationships that go beyond mere transactions. But between keeping up with daily operations and tackling unforeseen challenges, it’s all too easy for those once vibrant…
Transactional emails are follow-up emails sent in response to a user action — for example, an order confirmation after a purchase. These emails are the most relevant marketing emails and have higher unique open rates (53%). A reason for this is natural — the recipients have already engaged with your brand and are looking forward…
An email chain is a series of email messages exchanged between two or more individuals. Also called email threads or strings, these messages are usually arranged in chronological order, including the previous messages in the discussion. Emails became a popular communication medium because of their ease of use and the ability for recipients to respond…
Local email marketing is a strategy that sends email campaigns and promotions to customers and potential customers within a defined geographic area. Whether you own a bouquet shop or a designer store, you want to engage with the community, build relationships, and drive foot traffic or local sales. Forget the expensive billboards and impersonal ads….