Transactional emails are follow-up emails sent in response to a user action — for example, an order confirmation after a purchase. These emails are the most relevant marketing emails and have higher unique open rates (53%). A reason for this is natural — the recipients have already engaged with your brand and are looking forward…
An email chain is a series of email messages exchanged between two or more individuals. Also called email threads or strings, these messages are usually arranged in chronological order, including the previous messages in the discussion. Emails became a popular communication medium because of their ease of use and the ability for recipients to respond…
Local email marketing is a strategy that sends email campaigns and promotions to customers and potential customers within a defined geographic area. Whether you own a bouquet shop or a designer store, you want to engage with the community, build relationships, and drive foot traffic or local sales. Forget the expensive billboards and impersonal ads….
The no-reply email is typically used to send transactional email updates, large-scale communication, and automated notifications. Although they help keep your inbox clean, if no reply is not handled well, it can frustrate users, especially when they have queries or clarifications. So, should your business use one? We’ll unlock the secrets behind email do not…
Abandoned cart email subject lines aim to grab the attention of the customers who have left items in their carts and must complete the purchase. How can you bring back those customers who abandoned their carts, leaving your potential sales hanging? Almost 70% of shoppers abandon their carts for some reason. And the longer a…
What do Stanley water bottles, fidget spinners, and Pokemon Go have in common? They’re all guerrilla marketing examples with great results. By using surprise, humor, or interactive experiences, brands can capture attention without relying on traditional advertising methods. This unconventional approach is especially effective for small businesses; a great brand experience can help stand out…