What do Stanley water bottles, fidget spinners, and Pokemon Go have in common? They’re all guerrilla marketing examples with great results. By using surprise, humor, or interactive experiences, brands can capture attention without relying on traditional advertising methods. This unconventional approach is especially effective for small businesses; a great brand experience can help stand out…
A HIPAA secure email is a digital communication method that encrypts protected health information (PHI), ensuring only authorized individuals can access it. Email marketing for healthcare providers is a crucial tool to update patients about their health, appointments, or other medical related information. While sending healthcare emails using regular email providers like Gmail or Outlook…
Dedicated emails are highly personalized messages in a crowded inbox — they typically focus on one offer containing tailored messages that speak directly to the customer. This means there’s a singular purpose, goal, and CTA for your email marketing campaign. A dedicated email can be anything from welcoming a newcomer to your newsletter community to…
So, you’re running a business, and you’re giving it all you got. Still, not everyone who follows you knows about the updates and improvements you keep adding. The good news is that you can reach more people to see your updates without wasting too many resources, and you can achieve this by utilizing your email…
An automatic confirmation email is sent to users after they interact or purchase on your website. Whether it’s appointments or shipping notifications, such emails are essential if you want to maintain brand trust with your customers. Sending a confirmation email acts as an immediate acknowledgment, builds confidence, and reduces customer anxiety. When done correctly, they…
Loyalty program emails or reward emails are a marketing technique to enhance customer relationships, boost sales, and gain a competitive advantage. Customers likely have an inbox full of emails from brands demanding their attention. Standing out isn’t about offering a great product alone — it’s also about building lasting relationships with your consumers. Returning customers…