Email marketing is a dynamic, cost-effective, and highly engaging tool that contributes greatly to the revenues of businesses across the world. If the only goal of emails was to share information with potential customers, your job would be too simple. But emails are the perfect opportunity to pitch to your subscribers, inform them about a…
Around 53% of email marketers struggle with low click-through rates. So, if you’re wondering why more people aren’t opening your emails or why your email campaign isn’t as effective as you thought it would be, you aren’t alone. Luckily, there are plenty of tested strategies you can use to make your click-throughs go the other…
If you’re an email marketer, we don’t really have to convince you about the importance of email campaigns and how much they can contribute to your marketing efforts. They are a powerful tool for marketers due to their cost-effectiveness, wide reach, and ability to offer your customers personalized engagement. With the potential for high ROI…
You invest a significant amount of time and effort into crafting email campaigns, but as soon as you hit send, they briefly interact with the recipient’s email server and then return to haunt you. So frustrating, right? Especially when you discover that 77% of marketers are successfully achieving high email engagement rates. This blows your…
Thinking email marketing is dying and planning to shift your business’s marketing campaign to another platform? Well, wait before you make this move, especially if you don’t want to miss out on the opportunity to win over potential customer markets. The fact is there are 4.37 billion email users worldwide, and around 3 billion of…
Email marketing has a simple name, but a complex and diversified structure. It entails everything from mass emailing to branched strategies targeting different audiences, all of them designed according to the data. With data in focus, it’s crucial to monitor email campaign metrics, learn from them, and use them to define efficient workflows and customer…
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