We had the pleasure of spending some time with Dave Miz, breaking down some of the client campaigns he’s been working on. Additionally, we dove into a new niche he’s been sending to that his previous email service provider was lying about delivering emails and implementing the same 2x openers, 3x clicker strategy he’s used…
One of the most beautiful things about marketing automation is your ability to systemize complex tasks to be easily repeatable. As marketing platforms continue to advance, it makes segmenting and sorting your message for the ideal segments easier than ever before. Much like you would use advanced targeting rules for a Facebook Ad campaign. We’re…
Your prospects and customers LOVE bonuses and discounts. Even better if you can sneak in the offer “just in time”, when they’ve been thinking about what you offer and you can bump them over into converting. A properly run promotion not only offers a bonus or discount, but it relies on the scarcity of that…
When we started building Campaign Refinery, we knew that a tagging based approach to contact management was far superior to the old fashioned idea of unique “lists”. Tags have been the foundation of our automations and contact management, which is why we’re so excited about our huge improvement for tagging based on engagement. This overhaul…
Want to know a way you can dramatically increase deliverability and slash your email sending costs by up to 80%? I’m going to show you how you can do just that in a few minutes flat. The best marketers track opens and clicks withi campaign emails. Then, they focus their broadcasts on those who have…
Ever wonder if your emails are getting delivered to their maximum potential? In the past, regardless of the tool, that would be a really painful thing to test. For instance, if you were using “Tool #1” and wanted to test the deliverability of “Tool #2”, that meant you’d have to move all your contacts… …rewrite…