Email workflow can help you engage with your subscribers, know more about them, and send relevant emails. All of these factors make an automated flow of emails a smart way to convert as many leads into customers as possible. But simply setting it up won’t do the work. You need to have engaging emails and…
The holiday season is approaching, and customers are gearing up to shop like there’s no tomorrow. It’s also a great time for businesses to start building holiday marketing emails to increase sales. As a business owner, what you can expect in the following weeks is more competition and less engagement from customers. Why? Because they…
Hailing all email senders — you have only about 2 weeks left to implement Gmail and Yahoo security protocols. [LATEST UPDATE] By June 1, 2024, all marketers and promotional email senders must implement a one-click unsubscribe in all commercial and promotional emails. This does not include transactional emails such as password reset messages, reservation confirmations,…
Have you ever signed up to receive emails from a company? Of course, we all have! You know how they start emailing you, addressing you by your name, and then slowly start to offer you to purchase things that you may (definitely) have searched on their website? And they might do it over several emails,…
Email marketing is a direct line to your audience. But beneath the compelling copy and eye-catching visuals lies a sea of data — email campaign metrics — speaking volumes about your campaign’s true performance. It’s crucial to monitor these email tracking metrics, learn from them, and use them to define efficient workflows and customer journeys….
It’s , and email is 40 years old. And still, it remains the channel with one of the highest ROI (36:1), which is unlikely to significantly decline anytime soon. As audiences multiply and diversify in every industry, automation becomes necessary to make the best use out of voluminous email lists and market segments. To help you…