Leads are integral to your business, and nurturing them will help you turn them into loyal customers. Lead nurturing is a strategy to build a relationship with leads and guide them through the sales funnel. As you tell them more about your brand, you have a chance to warm them up until they’re ready to…
As the days get longer and the temperatures rise, summer can get busy. It’s the perfect time to offer valuable information and a touch of seasonal cheer with these summer newsletter ideas. People’s routines often change during this time, and summer newsletters can be a valuable tool to maintain brand awareness, promote summer-specific products, and…
Between beach trips, barbeques, and celebrating Independence Day, these engagement-worthy July newsletter ideas make your audience feel special. If most of your audience is based in the U.S., July could be the perfect time for summer sales and promotions above highlighting events like National Ice Cream Day or Comic-Con International. But what if they aren’t?…
Building email lists has a lot of benefits for your business; they serve as a direct and personalized channel for communication with your potential and current customers. They enable you to engage and retain your audience, allowing you to build long-term relationships and improve customer loyalty. But before you make money from your email list,…
Here’s one of the most commonly heard questions about email marketing in 2025: Is mass email marketing dead? As people hear conflicting information from different sources, they seem to think mass email marketing is a thing of the past. Well, we firmly stand behind the claim that mass email marketing is very much alive. In…
The tiny RSVP button holds so much weight in your wedding planning. It’s the difference between a bustling dance floor and a sparsely populated reception seating. When you’ve poured in so much money and energy into planning your wedding, how do you ensure guests are as excited as you are? The heroes are the wedding…