Email Nurture Campaign illustration with woman nurturing plants with a water can

A Step-By-Step Guide to Building an Email Nurture Campaign

Leads are integral to your business, and nurturing them will help you turn them into loyal customers. Lead nurturing is a strategy to build a relationship with leads and guide them through the sales funnel.  As you tell them more about your brand, you have a chance to warm them up until they’re ready to…

Summer newsletter ideas cover image

20 Summer Newsletter Ideas to Delight Your Audience 

As the days get longer and the temperatures rise, summer can get busy. It’s the perfect time to offer valuable information and a touch of seasonal cheer with these summer newsletter ideas. People’s routines often change during this time, and summer newsletters can be a valuable tool to maintain brand awareness, promote summer-specific products, and…

July newsletter ideas cover image

13 Hot July Newsletter Ideas to Sizzle Up Engagement and Keep Your Audience Cool

Between beach trips, barbeques, and celebrating Independence Day, these engagement-worthy July newsletter ideas make your audience feel special. If most of your audience is based in the U.S., July could be the perfect time for summer sales and promotions above highlighting events like National Ice Cream Day or Comic-Con International. But what if they aren’t?…

Email List Builder

Building Your Foundation: Email List Builder and Its Impact

Building email lists has a lot of benefits for your business; they serve as a direct and personalized channel for communication with your potential and current customers. They enable you to engage and retain your audience, allowing you to build long-term relationships and improve customer loyalty. But before you make money from your email list,…

Mass email marketing over

Mythbusting: Is Mass Email Marketing Relevant in 2025?

Here’s one of the most commonly heard questions about email marketing in 2025: Is mass email marketing dead? As people hear conflicting information from different sources, they seem to think mass email marketing is a thing of the past. Well, we firmly stand behind the claim that mass email marketing is very much alive.  In…

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The Secret Weapon to More RSVPs? – Killer Wedding Email Subject Lines

The tiny RSVP button holds so much weight in your wedding planning. It’s the difference between a bustling dance floor and a sparsely populated reception seating.  When you’ve poured in so much money and energy into planning your wedding, how do you ensure guests are as excited as you are? The heroes are the wedding…