The first-ever incident with a spam email sender happened in 1978, when a US-based agency sent hundreds of messages to its private network to advertise computer hardware. But spam, as we know it, didn’t pick up speed until the late 90s, when marketers realized its potential in reaching out to new customers, forging new connections,…
Here’s a scenario many of us know: You’re staring at your inbox, worried about that odd-looking email, or scared that one wrong click might have exposed your data. Those fears aren’t unfounded. Phishing scams, ransomware attacks, and other threats are all too real. But there’s good news: you don’t need a tech degree to understand…
First impressions matter. When a customer submits his contact information through your website, showing their openness to receive communication from your business, it’s a golden opportunity for you as a marketer. It’s your chance to reel them in, make them feel special about being your customers, and educate them about your products or services. If…
Transactional emails are follow-up emails sent in response to a user action — for example, an order confirmation after a purchase. Typically, a transactional email will have a much higher open rate than any other type of marketing email. A reason for this is natural — the recipients have already engaged with your brand and…
Did you know that 57% of consumers prefer to shop online during the holidays? And 43% of people plan to shop at stores? This is a unique opportunity for email marketers to expand their reach and increase sales during the last quarter of the year through holiday email campaigns. A whopping 196.7 million customers shop…
Email is an indispensable tool for communication, connecting businesses with customers and people with their personal networks. And in this massive river of emails flowing through the internet, keeping your information safe and private is a top priority. This is where SSL steps into the limelight as the guardian of confidential information, protecting against cyber…
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