There are two factors we first look at to measure how effective our email marketing strategy is: open rate and click-through rate (CTR). Open rates refer to the percentage of recipients that open your emails. CTR refers to the percentage of recipients that click on the links in emails you send. Except for your email…
Nearly 17 percent of commercial emails never make it to the inbox, and mailbox providers reject one in every ten emails. If you’re meticulously crafting each campaign, but your deliverability metrics are tanking, the culprit could be closer than you think — your sender reputation, which is partly affected by your IP. In this post,…
It would be an understatement to say that email marketing is simply profitable — for every $1 you spend, you earn $42 in return. And email usage is only skyrocketing, with the global number of users expected to hit 4.5 billion by 2024. With all these excellent numbers in your favor, what are the best…
As an email marketer, you want your emails to reach your recipients’ inboxes without getting discarded as spam. Likewise, your recipients would like your emails reliably delivered to their inboxes. To achieve this, you must understand and implement email whitelisting. Email whitelisting helps you increase deliverability, achieve a safe sender status, and reach your intended…
The heat is on. You’re in the hot seat to show some serious numbers, and the last thing you need is to pour funds into leads that just won’t bite. Time is ticking, and so is the pressure to deliver those results. It’s got to be maddening, right? You’re on the hunt for that unicorn…
Leads are integral to your business, and nurturing them will help you turn them into loyal customers. Lead nurturing is a strategy to build a relationship with leads and guide them through the sales funnel. As you tell them more about your brand, you have a chance to warm them up until they’re ready to…
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