Do you remember when you started your first email list?
It sits in the back of my mind, as fresh as if it all started yesterday.
When in reality, I didn't start my first email list until 2008.
I was in college, and while all my classes were busy talking about high level marketing and 30-page business plans... I was busy trying to learn from the people in the trenches online.
One thing was repeated over and over... "The money is in the list".
So I did what every budding entrepreneur eventually does, and clicked through to open my first AWeber account and figure out how to install my first opt-in form.
(It was through an affiliate link, I'm sure...)
And at the time AWeber was totally FINE for my needs. I was just starting out on the whole blogging thing and trying to get my bearings.
My list was tiny and looking back, I didn't really have a whole lot to offer the community.
I was just getting started.
When I finally launched my first product (a WordPress plugin), I was thrilled to see the true power of email marketing come to fruition.
My product delivery and "membership" was a hacked together autoresponder. The actual execution was rough and "delivered" the plugin via email with an unprotected download link.
But you know what? IT WORKED.
As my business and customer list grew, so did my demands for more advanced software that could do more. Something that handled automation in a well... real, automated way.
After trying several platforms, I finally moved to what everyone was raving about at the time.
Good 'ole Infusionsoft.
It became clear immediately that there was a TON of things you could do with this new fangled automation... and the idea of intelligently moving contacts through smart sequences that actually responded to what they clicked... purchased... and watched.
Well, the very concept of automation was a downright.. REVELATION.
But as I continued building out systems and processes around marketing automation, I started to notice some cracks at the edges of what I was doing.
A few things that seemed a bit off...
As I continued to dig deeper and deeper, it became clear that this was something systemic with not only marketing automation, but the email marketing industry as a whole.
And as I reached out to Infusionsoft to try and help them improve their platform, and report back on things that just weren't working as advertised... I was shocked by their response.
An Infusionsoft support agent told me, "Good luck finding anything better."
That kind of attitude left me dumbfounded.
How could anyone, let alone someone who was considered to be at the top of their game, have that kind of attitude towards customers?
Since then, their product has been left to rot on the vine, and I've made it my life goal to not only expose how so many marketing automation tools completely miss the mark....
...but to actually offer you a solution that will directly solve these problems.
(After all, we've made marketing software used by over 20,000 businesses to date...)
This has been my mission for over 2.5 years, and because I've taken the time and energy to approach these issues head-on, we aren't held back by the technical debt of an industry filled with leaky holes and outdated ideas.
So with that context, I hope you find value in what I'm sharing with you today, and I hope we can help plug all those leaky holes in your marketing automation.
I'm confident that future you is going to be thanking me for showing this to you.