Travis Ketchum

What is an SPF Record? Email Security for Businesses

Learn what is an SPF record and its role in email security, with insights on technical components, best practices, and implementation for businesses.

by Travis Ketchum

What is DMARC? A Comprehensive Guide for Business Owners

Explore what is DMARC, an essential email authentication tool for businesses. Learn its benefits, implementation, reporting features, and best practices.

by Travis Ketchum

What is DKIM: A Comprehensive Guide for Business Owners

What is DKIM? It's an essential email authentication method for businesses. Learn how to implement it for better security and email deliverability.

by Travis Ketchum

8 Proven Strategies to Improve Email Deliverability Today

Discover 8 proven strategies to improve email deliverability today, ensuring your marketing campaigns reach their target audience and deliver results.

by Travis Ketchum

iOS 15 & Mail Privacy Protection’s Impact On Open Rate Post-Launch.

Now that iOS 15 is out in the world, we're finally starting to see how it's actually impacting open rates and what that means for real-world shifts in email strategies. When

by Travis Ketchum

Field Report of Apple Mail Privacy Protection

It's that time of year in the Apple cycle where the early beta's of the major operating systems start coming out. Last month at WWDC21 we noted that the coming

by Travis Ketchum

The Great Open Rate Apocalypse

Recently, at Apple's WWDC they announced key new privacy protections throughout iOS 15, iPadOS 15 and macOS Monterey. These changes in total are good for consumer protection and bring new

by Travis Ketchum

How To Ethically Get More Email Into Gmail’s Primary Inbox

When it comes to email, deliverability is the name of the game. Here at Campaign Refinery, we are consistently getting our customers email into the primary inbox better than any other

by Travis Ketchum

How To Double Your Openers, Triple Your Clickers

We had the pleasure of spending sometime with Dave Miz, breaking down some of the client campaigns he's been working on. Additionally, we dove into a new niche he's been sending

by Travis Ketchum

Advanced Campaign Sorting With New ‘Branches’ Feature

One of the most beautiful things about marketing automation is your ability to systemize complex tasks to be easily repeatable. As marketing platforms continue to advance, it makes segmenting and sorting

by Travis Ketchum

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