Travis Ketchum

iOS 15 & Mail Privacy Protection’s Impact On Open Rate Post-Launch.

Now that iOS 15 is out in the world, we're finally starting to see how it's actually impacting open rates and what that means for real-world shifts in email strategies. When

by Travis Ketchum

Field Report of Apple Mail Privacy Protection

It's that time of year in the Apple cycle where the early beta's of the major operating systems start coming out. Last month at WWDC21 we noted that the coming

by Travis Ketchum

The Great Open Rate Apocalypse

Recently, at Apple's WWDC they announced key new privacy protections throughout iOS 15, iPadOS 15 and macOS Monterey. These changes in total are good for consumer protection and bring new

by Travis Ketchum

How To Ethically Get More Email Into Gmail’s Primary Inbox

When it comes to email, deliverability is the name of the game. Here at Campaign Refinery, we are consistently getting our customers email into the primary inbox better than any other

by Travis Ketchum

How To Double Your Openers, Triple Your Clickers

We had the pleasure of spending sometime with Dave Miz, breaking down some of the client campaigns he's been working on. Additionally, we dove into a new niche he's been sending

by Travis Ketchum

Advanced Campaign Sorting With New ‘Branches’ Feature

One of the most beautiful things about marketing automation is your ability to systemize complex tasks to be easily repeatable. As marketing platforms continue to advance, it makes segmenting and sorting

by Travis Ketchum

How To Deploy Evergreen Flash Sales

Your prospects and customers LOVE bonuses and discounts. Even better if you can sneak in the offer "just in time", when they've been thinking about what you offer and you can

by Travis Ketchum

Dramatically Improved Tagging Functionality

When we started building Campaign Refinery, we knew that a tagging based approach to contact management was far superior to the old fashioned idea of unique "lists". Tags have been the

by Travis Ketchum

Automatically Tag Engaged Users

Want to know a way you can dramatically increase deliverability and slash your email sending costs by up to 80%? I'm going to show you how you can do just that

by Travis Ketchum

Easily Split Test Deliverability

Ever wonder if you're emails are getting delivered to their maximum potential? In the past, regardless of the tool, that would be a really painful thing to test. For instance, if you

by Travis Ketchum

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