It’s , and email is 40 years old. And still, it remains the channel with one of the highest ROI (36:1), which is unlikely to significantly decline anytime soon. As audiences multiply and diversify in every industry, automation becomes necessary to make the best use out of voluminous email lists and market segments. To help you…
In building an effective email campaign, you must consider three things: deliverability, open rates, and engagement. Deliverability indicates whether your emails reach the desired audience’s inbox, open rates tell you what percentage of your audience opens your email, and engagement shows you their behavior, such as clicking a link or replying to an email. If…
Sending emails to large numbers of people is not easy, and savvy marketers know that choosing one of many email deliverability services is a different challenge. As you look into the email deliverability service market, you may feel bewildered, but you ultimately want to overcome email deliverability challenges and have those messages reach the inbox. …
With an exceptionally high ROI, email marketing is an intelligent way of selling products. This powerful channel offers a variety of promotion models distributed in different types of email campaigns. And while many marketers understand the basics of creating an email campaign, they often face the challenge of finding the correct method to maintain, nurture, and expand…
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